Company
Upwave
The Brand Outcomes Measurement Platform
Also known as Upwave, Inc.
- Status
- Operatingas of 2026-09-20
- Business model
- B2B
- Headquarters
- San Francisco, CA, United States
- Customers
- Brands, Agencies and Media Partners
- Legal name
- Upwave, Inc.
- upwave.com (opens in a new tab)
- LinkedIn (opens in a new tab)
- X (opens in a new tab)
- Careers (opens in a new tab)
Record updated 20 September 2026
About
Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend.
Products
- Web
- Upwave