VC firm
BrandProject
Also known as BrandProject Capital Fund II LP
- Investor type
- VC
- Investing status
- Activeas of 2026-09-17Source (opens in a new tab)
- Headquarters
- Toronto, Canada
- Assets under management
- $172MForm ADV private fund GAV, as of 2026-03-27Source (opens in a new tab)
- Funds
- 3
- Check size
- $500k – $3MSource (opens in a new tab)
- Legal name
- BrandProject LP
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Record updated 29 September 2026
About
Partnering with visionary founders, building iconic brands that people love.
Investment approach
- Thesis
- We invest early in consumer companies that rethink how categories work—and how they’re experienced.Source (opens in a new tab)
- Leads rounds
- Yes
- Lead policy
- We lead pre-seed and seed stage rounds, with the ability to follow-on.
- Reserves policy
- with the ability to follow-on.
- Traction requirement
- We invest in businesses with $0 – $10M revenue.
- Investing status notes
- We love hearing from founders at any stage, even if it’s just an idea.
Funds
- BrandProject Capital Fund II LP
- $13.6MVintage 2022, Main fund, SEC amount sold
- BRANDPROJECT LP
- Main fund
- BRANDPROJECT CAPITAL FUND LP
- Main fund
SEC registration
- Registered adviser
- BLACKPOYNT INC.
- CRD number
- 301223 (opens in a new tab)
- SEC file number
- 802-117114
- Registration
- Exempt reporting adviser
- Regulatory AUM
- $172Mas of 2026-03-27
- Private funds reported
- 3
- Principal office
- TORONTO, ONTARIO, Canada
- SEC CIK
- 1957567
Locations
- Headquarters
- Toronto, Canada
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