VC firm

Character

Kingmaker Tier

Kingmaker Tier: 85 out of 100

Also known as Character SPV, CHARACTER SPV 2, LLC, Character SPV I, LLC, Character VC

Investor type: VC
Investing status: Activeas of 2026-09-19Source (opens in a new tab)
Headquarters: MILWAUKEE, WI, United States
Assets under management: $52MStated by firm, as of 2026-09-19Source (opens in a new tab)
Funds: 6
Check size: $2 million maximumSource (opens in a new tab)
Legal name: Character Capital LLC

Record updated 29 September 2026

About

Character is a boutique venture fund supporting founders with capital and sprints

Thesis: We invest in frontier applications of software and use our proven sprint methods — including the Design Sprint and Foundation Sprint — to help technical founders find product-market fit fast.Source (opens in a new tab)
Leads rounds: Yes
Lead policy: We lead pre-seed and seed rounds, investing up to $2 million and running sprints to help founders with their biggest challenges and decisions.
Takes board seats: Sometimes
Board policy: We occasionally take board seats for Core Investments, but it is not a requirement.
Ownership target: In Character Labs, we invest $200k for 5% ownership. For Core Investments, we invest up to $2 million for 6–10% ownership.
Reserves policy: For companies in Character Labs, yes. We guarantee pro rata participation in your next round. With Core Investments, we often find that allocations are more competitive in the next round (typically a Series A), so we evaluate these situations one at a time.
Eligibility: We only invest in United States (Delaware) incorporated companies, but it’s okay if your team is located outside the USA.
Investing status notes: Actively investing from a $52 million fund

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