VC firm
Color Capital
Also known as Color.
- Investor type
- VC
- Investing status
- Activeas of 2026-09-20Source (opens in a new tab)
- Legal name
- Color Capital LLC
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Record updated 20 September 2026
About
Color Capital invests in consumer products, applications, and emerging commerce platforms. We invest in things people buy, and how they buy them.
Investment approach
- Thesis
- Advance new age consumer brands, commerce, and applications.Source (opens in a new tab)
- Investing status notes
- Color Capital invests in consumer products, applications, and emerging commerce platforms.
Programs
- Newsletter
- newsletter (opens in a new tab)
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