VC firm
First Party Capital
- Investor type
- VC
- Investing status
- Activeas of 2026-09-22Source (opens in a new tab)
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Record updated 22 September 2026
About
We invest in AI, data and outcomes-based technology for the marketing sector.
Investment approach
- Thesis
- Our thesis fits the new marketing landscape AI AI is evolving automation throughout the marketing stack, enhancing efficiency and driving data-driven decisions - the base all startups must build on. DATA In the age of AI, data becomes the ultimate asset in marketing, powering LLMs and custom algorithms. Data underpins optimisation and measurement. OUTCOMES Outcomes-based technologies are now a go-to for advertisers. Startups using AI and data are building technology that delivers real-world marketing outcomes.Source (opens in a new tab)
- Investing status notes
- We invest in AI, data and outcomes-based technology for the marketing sector.
Programs
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