VC firm
Greycroft
Also known as GC Co Invest, GC Co Invest FR, GC Co Invest MedHealth, GC Co Invest SCP, GC Co-Invest FR, L.P., GC Co-Invest MedHealth, LLC, GC Co-Invest SCP, L.P., Greycroft Alpha
- Investor type
- VC
- Investing status
- Activeas of 2026-09-28Source (opens in a new tab)
- Headquarters
- New York, NY, United States
- Assets under management
- $4.5BForm ADV private fund GAV, as of 2026-05-15Source (opens in a new tab)
- Latest fund size
- $451MSEC amount sold, as of 2022Source (opens in a new tab)
- Funds
- 33
- Legal name
- GREYCROFT LP
- greycroft.com (opens in a new tab)
- LinkedIn (opens in a new tab)
- X (opens in a new tab)
- Team page (opens in a new tab)
Claim, correct or request removal
Record updated 29 September 2026
About
Greycroft is a venture capital firm partnering with founders across three focus areas: Technology (foundational models, AI infrastructure, and intelligent enterprise and consumer applications), Sustainability (next-generation sustainability solutions aimed at reducing long-term environmental impact), and Consumer Brands (beauty, personal care, food, beverage, and pet products). The portfolio page tags each investment stage as either Early or Growth. Greycroft has offices in New York, Los Angeles, and San Francisco.
Investment approach
- Thesis
- We seek out and support innovative companies transforming how we engage with and harness the power of software. With a focus on foundational models, AI infrastructure, and intelligent enterprise and consumer applications, we believe AI will dominate the software category over the next decade.Source (opens in a new tab)
- Leads rounds
- Yes
- Takes board seats
- Yes
- Investing status notes
- The portfolio page lists multiple 2026-dated investments (e.g. Atoms, Ayar Labs, Atlas Motion, Mariana Minerals, Mach Industries, Jesse and Bens, Hark, World Labs, AMI Labs, Recursive, all shown with Investment Year 2026), and the home page news feed includes an August 2026 post (Reflecting On Our Whatnot Investment Thesis, August 7, 2026).
Funds
- Greycroft Growth IV Holdings, L.P.
- Vintage 2026Main fund
- Greycroft HMG Growth Fund, L.P.
- Vintage 2026Main fund
- Greycroft Partners VIII, L.P.
- Vintage 2026SPV
- Greycroft Alpha, L.P.
- Vintage 2026Main fund
- Greycroft Q Focus Fund, L.P.
- Vintage 2026Main fund
- Greycroft Consumer Products Fund II, L.P.
- Vintage 2025Main fund
- GC Co-Invest FR, L.P.
- $16.6MVintage 2023, SPV, SEC amount sold
- Greycroft CCS Sustainability Fund, L.P.
- Vintage 2023Main fund
- Greycroft Partners VII, L.P.
- $451MVintage 2022, Main fund, SEC amount sold
- Greycroft Growth IV, L.P.
- $378MVintage 2022, Main fund, SEC amount sold
- Greycroft Partners VII-E, L.P.
- Vintage 2022Main fund
- Greycroft Growth IV-E, L.P.
- Vintage 2022Main fund
- More funds
- 21 more recorded
SEC registration
- Registered adviser
- GREYCROFT LP
- CRD number
- 162561 (opens in a new tab)
- SEC file number
- 801-123116
- Registration
- SEC registered
- Regulatory AUM
- $4.5Bas of 2026-05-15
- Private funds reported
- 24
- Principal office
- NEW YORK, NY, United States
- SEC CIK
- 1484529, 1540193, 1562885
Locations
- Headquarters
- New York, NY, United States
- Office
- Los Angeles, CA, United States
- Office
- San Francisco, CA, United States
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