VC firm
LB Equity
Also known as L.B. Equity Wellness Growth L.P., LB Equity Wellness Growth, Lucas Brand Equity LLC
- Investor type
- VC
- Investing status
- Activeas of 2026-09-18Source (opens in a new tab)
- Headquarters
- New York, NY, United States
- Assets under management
- $38.5MForm ADV private fund GAV, as of 2025-05-06Source (opens in a new tab)
- Funds
- 4
- Legal name
- Lucas Brand Equity LLC
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Record updated 29 September 2026
About
LB Equity invests in early stage brands and companies focused on enhanced wellness, including regenerative health, longevity, human performance, fitness, nutrition and natural beauty.
Investment approach
- Thesis
- LB Equity prioritizes investing in brands and founders that do business with purpose. We seek out opportunities to support early-stage companies that are thoughtful about their social and environmental impact and do business with a conscience. We choose to use our position in the industry to foster growth towards more sustainable and socially conscious practices. We find that when we invest in companies that align with our values, we work better together and achieve greater success due to a shared vision of having a positive impact on the planet we inhabit and the people we serve.Source (opens in a new tab)
- Eligibility
- We partner with brands offering differentiated and innovative products and solutions to consumer pain points, targeting those that show promise of high growth and alignment on core values of sustainability and social impact.
- Investing status notes
- LB Equity invests in early stage brands and companies focused on enhanced wellness, including regenerative health, longevity, human performance, fitness, nutrition and natural beauty.
Funds
- L.B. Equity Wellness Growth L.P.
- Vintage 2024Main fund
- LUCAS BRAND EQUITY LP
- Main fund
- LB EQUITY EMERGING GROWTH LP
- Main fund
- LB EQUITY WELLNESS GROWTH L.P.
- Main fund
SEC registration
- Registered adviser
- LUCAS BRAND EQUITY, LLC
- CRD number
- 309418 (opens in a new tab)
- SEC file number
- 802-132932
- Registration
- Exempt reporting adviser
- Regulatory AUM
- $38.5Mas of 2025-05-06
- Private funds reported
- 3
- Principal office
- NEW YORK, NY, United States
- SEC CIK
- 2033790
Locations
- Headquarters
- New York, NY, United States
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