VC firm
Mercato Partners
- Investor type
- VC
- Investing status
- Activeas of 2026-09-18Source (opens in a new tab)
- Headquarters
- Cottonwood Heights, UT, United States
- Assets under management
- $1.2BStated by firm, as of 2026-09-18Source (opens in a new tab)
- Funds
- 1
- Legal name
- Mercato Management, LLC
- mercatopartners.com (opens in a new tab)
- LinkedIn (opens in a new tab)
- X (opens in a new tab)
- Team page (opens in a new tab)
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Record updated 27 September 2026
About
Mercato invests in leaders who are changing how we live, learn, and work—for the better.
Investment approach
- Thesis
- We are a growth-stage investment firm that fundamentally believes in: The power of investing in underserved and underfunded geographies Giving more than we take Delivering value without compromising our values Bettering our world through entrepreneurshipSource (opens in a new tab)
- Takes board seats
- Yes
- Board policy
- While we exclusively invest in growth, we strive to be a part of your story long before we sit the board.
- Eligibility
- $10M+ Annual Revenue 75% YoY Growth $10M+ Round size
- Traction requirement
- $10M+ Annual Revenue 75% YoY Growth
- Investing status notes
- Are you building? We’d like to meet you.
Funds
- MERCATO PARTNERS TRAVERSE IIIE, L.P.
- Main fund
SEC registration
- Registered adviser
- MERCATO MANAGEMENT LEGACY, LLC
- CRD number
- 335389 (opens in a new tab)
- SEC file number
- 802-132666
- Registration
- Exempt reporting adviser
- Regulatory AUM
- $990Mas of 2026-05-06
- Private funds reported
- 6
- Principal office
- SALT LAKE CITY, UT, United States
Locations
- Headquarters
- Cottonwood Heights, UT, United States
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