VC firm
Principal Venture Partners
Also known as Principal U, Principal-U LLC
- Investor type
- VC
- Investing status
- Activeas of 2026-09-18Source (opens in a new tab)
- Headquarters
- Palo Alto, CA, United States
- Founded
- 2024
- Assets under management
- $34.4MForm ADV private fund GAV, as of 2026-04-01Source (opens in a new tab)
- Funds
- 2
- Legal name
- PRINCIPAL VP MANAGEMENT COMPANY LLC
- principalvc.com (opens in a new tab)
- LinkedIn (opens in a new tab)
- X (opens in a new tab)
- Blog (opens in a new tab)
- Team page (opens in a new tab)
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Record updated 29 September 2026
About
Founded in 2024, PVP is a venture capital firm focused on identifying and nurturing early stage, AI-native startups that will remake entire industries, such as insurance, logistics, and healthcare.
Investment approach
- Thesis
- We support early stage, AI-native companies shaping the future of how we live and workSource (opens in a new tab)
- Investing status notes
- We invest in early stage AI startups building next-generation foundation models, dev tools, middleware, applications, consumer technology, games, and more.
Funds
- Principal-U LLC
- Vintage 2024Main fund
- PRINCIPAL VENTURE PARTNERS, L.P.
- Main fund
SEC registration
- Registered adviser
- PRINCIPAL VP MANAGEMENT COMPANY LLC
- CRD number
- 332876 (opens in a new tab)
- SEC file number
- 802-131699
- Registration
- Exempt reporting adviser
- Regulatory AUM
- $34.4Mas of 2026-04-01
- Private funds reported
- 2
- Principal office
- PALO ALTO, CA, United States
- SEC CIK
- 2017886
Locations
- Headquarters
- Palo Alto, CA, United States
Programs
- Event series
- Speaking Engagements (opens in a new tab)
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