Redrice Ventures

Investment approach

Thesis

Great consumer brands define popular culture, rather than reflect it. They don’t just chase a customer base - but foster a fanbase. They are movements, not just businesses, that focus on community and add value to people’s lives. The greatest consumer brands of tomorrow will be built upon a purpose that is enriching and meaningful. Great brands define the era they are in. Let’s define ours.Source (opens in a new tab)

Eligibility

You are a UK based seed/series A stage company with global ambitions. Your brand is a product, service, platform, marketplace, or new business model. You may be a retail tech solution serving consumer brands. You are building a category winning product and team. You have an engaged and growing community of customers. You are generating revenue of up to £10m with strong momentum. You have a plan to hit £100m+ revenue. You are driven by a cause beyond the numbers.

Traction requirement

You have an engaged and growing community of customers. You are generating revenue of up to £10m with strong momentum.

Investing status notes

We support founders creating premium consumer brands, platforms, and related B2B tech solutions.