VC firm
Upfront Ventures
Also known as Upfront Continuation, Upfront Continuation Fund I, L.P., Upfront Growth, UPFRONT GROWTH III CO INVEST, UPFRONT GROWTH III CO-INVEST, L.P., Upfront Growth III, L.P., Upfront Growth IV, L.P., Upfront IV Ancillary
- Investor type
- VC
- Investing status
- Activeas of 2026-09-28Source (opens in a new tab)
- Headquarters
- Los Angeles, California, United States
- Assets under management
- $2.7BForm ADV private fund GAV, as of 2026-03-31Source (opens in a new tab)
- Latest fund size
- $193MForm ADV gross asset value, as of 2019Source (opens in a new tab)
- Funds
- 29
- Legal name
- UPFRONT VENTURES MANAGEMENT, LLC
- upfront.com (opens in a new tab)
- LinkedIn (opens in a new tab)
- X (opens in a new tab)
- Team page (opens in a new tab)
Claim, correct or request removal
Record updated 30 September 2026
About
Upfront Ventures is an early-stage venture capital firm headquartered in Los Angeles that invests from pre-seed/seed through growth stage, with investment professionals in both LA and the Bay Area. It invests nationally and globally for the right deal, and hosts the annual invitation-only Upfront Summit in Los Angeles for investors, entrepreneurs and thought leaders.
Investment approach
- Thesis
- At Upfront, we like to come in at the earliest stages and stick with you as you grow. In today's world, that means we're your first check in at the seed (or even pre-seed) stage. And as you build and raise subsequent rounds, we can support that with our growth fund as well. Bottom line - we want to get to know you as early as possible and work together for a long time. With investment professionals in both LA and the Bay, we invest nationally and even globally for the right deal.Source (opens in a new tab)
- Investing status notes
- Home page 'Recent Thoughts' lists newly announced investments (e.g. 'Leading $6.5M Seed in Kubera Health'), indicating ongoing active investing.
Funds
- Upfront Secondary II-A, L.P.
- $8MVintage 2025, SPV, SEC amount sold
- Upfront Secondary IV, L.P.
- $5MVintage 2024, SPV, SEC amount sold
- Upfront Secondary II, L.P.
- Vintage 2024Main fund
- Upfront Secondary III, L.P.
- Vintage 2024Main fund
- Upfront Secondary I, L.P.
- Vintage 2023Main fund
- Upfront Growth IV, L.P.
- Vintage 2023Main fund
- Upfront Continuation Fund I, L.P.
- $176MVintage 2021, SPV, SEC amount sold
- Upfront Growth III, L.P.
- Vintage 2019Main fund
- UPFRONT GROWTH III CO-INVEST, L.P.
- Vintage 2019Main fund
- UPFRONT IV, L.P.
- Main fund
- Upfront IV Ancillary, L.P.
- Main fund
- UPFRONT VII, L.P.
- Main fund
- More funds
- 17 more recorded
SEC registration
- Registered adviser
- UPFRONT VENTURES MANAGEMENT, LLC
- CRD number
- 175144 (opens in a new tab)
- SEC file number
- 801-122759
- Registration
- SEC registered
- Regulatory AUM
- $3.4Bas of 2026-03-31
- Private funds reported
- 25
- Principal office
- LOS ANGELES, CA, United States
- SEC CIK
- 1686789, 1779963, 1788021
Locations
- Headquarters
- Los Angeles
- Office
- San Francisco Bay Area, California, United States
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