Victor Fernandez

Investment approach

Thesis

FERTER backs early-stage founders building technology for the real economy across the Mexico–U.S. corridor. We focus on industrial software and automation, cross-border logistics and supply chains, water and energy efficiency, and technology-enabled agrifood systems —areas where operational complexity creates clear opportunities for practical, scalable solutions. Our perspective is rooted in the region’s industries, networks, and day-to-day realities.Source (opens in a new tab)

Ownership target

targeting 1%-7% ownership, typically via SAFE

Reserves policy

While Ferter does not directly intervene in the daily operations of the startups, we offer support in decision-making, strategic connections, and, depending on the results, consider supporting in subsequent funding rounds.

Eligibility

To be eligible for evaluation, it is imperative that the startup has started selling its product. Startups that do not meet this requirement will be automatically discarded.

Traction requirement

This means the startup has paying customers, steady revenue, and a solution that has been operating successfully for over six months.

Investing status notes

We review applications on a rolling basis.