VC firm
Willow Growth Ventures
Also known as Willow Growth Partners Fund II, LP, Willow Growth Partners Fund, LP
- Investor type
- VC
- Investing status
- Activeas of 2026-09-18Source (opens in a new tab)
- Headquarters
- Malibu, CA, United States
- Assets under management
- $119MForm ADV private fund GAV, as of 2026-03-03Source (opens in a new tab)
- Latest fund size
- $90.7MForm ADV gross asset value, as of 2023Source (opens in a new tab)
- Funds
- 2
- Check size
- Our initial financing rounds are generally $2M – $4MSource (opens in a new tab)
- Legal name
- WILLOW GROWTH PARTNERS MANAGEMENT, LLC
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Record updated 29 September 2026
About
We invest in and support a passionate group of founders building tomorrow’s iconic consumer brands.
Investment approach
- Thesis
- We partner with founders at the early stages of their journey where we can be most helpful.Source (opens in a new tab)
- Leads rounds
- Sometimes
- Lead policy
- Willow prefers to lead Will consider a participating check with a strong & aligned lead investor
- Takes board seats
- Yes
- Board policy
- As seasoned board directors, we actively work with our brands to provide the right guidance, oversight, and support.
- Reserves policy
- Reserve capital available for follow-on financing
- Eligibility
- We only invest in Consumer Brands.
- Traction requirement
- Brands doing $2M – $5M in TTM revenue
Funds
- Willow Growth Partners Fund II, LP
- Vintage 2023Main fund
- Willow Growth Partners Fund, LP
- $24.7MVintage 2020, Main fund, SEC amount sold
SEC registration
- Registered adviser
- WILLOW GROWTH PARTNERS MANAGEMENT, LLC
- CRD number
- 323423 (opens in a new tab)
- SEC file number
- 802-127258
- Registration
- Exempt reporting adviser
- Regulatory AUM
- $119Mas of 2026-03-03
- Private funds reported
- 2
- SEC CIK
- 1809974, 1972065
Locations
- Headquarters
- Malibu, CA, United States
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